Marketing

Senior Engagement Marketing Manager - LP0722003

Bengaluru, Karnataka   |   Full Time

About us

We are building this and this and this
In short, we are building the platform to drive global careers for millennials from emerging economies We work at the exciting intersection of the 2 hottest trends around - edtech & fintech! And we love that we succeed as a business while powering the dreams of talented students!

Founder Profile

Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns. He thinks and tweets about Product, Business Models and Company Building, here

Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $3Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued >$500Mn The Leap team has a fine balance of industry experience (edtech, fintech, study abroad) and technical skills (engineering, product, design)

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About the role:

Lead the conceptualization and execution of outbound communication strategies to deliver consumer delight while they use Leap & all of its brands. We are looking for a rockstar with an aptitude for data-analysis and a passion for continuously improving user experience using effective communication. You will hold a high bar for measurement of marketing activities and will define success metrics, measurement methods and reporting processes for your efforts.


The charter for this role will include:

  • Leading the outbound and product marketing charter for all businesses of Leap

  • Developing customer message copies, content and customer segmentation strategies to increase customer engagement 

  • Collaborating with product & tech teams to increase reach and efficiency across marketing channels as well as product funnels

  • Partnering with your marketing and content acquisition colleagues to execute promotional and bespoke campaigns

  • Identifying opportunities for content efficiency & automation while working cross-functionally to implement them


Ideal Persona :


  • 4+ years of experience in managing large-scale CRM communication campaigns

  • Experience writing customer-facing content that is on-brand and relevant to customers looking to study abroad

  • Expertise of running CRM using a mix of Whatsapp, Email, Push & In-app notifications

  • Strong drive for execution and delivering results - an ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial

  • Demonstrated ability and willingness to roll up sleeves and execute to get the job done however always have an eye for detail

  • Strong project management and organisational skills with the ability to multitask and meet tight deadlines

  • Relentless customer focus and obsession

  • Ability to learn new tools quickly

  • Prior relevant experience of having handled a consumer-facing digital business in a product or marketing role

  • XML/HTML/CSS skills: Not expecting coding skills, but you should be able to troubleshoot


Everyone at Leap is entrepreneurial, moves fast, and operates with extreme ownership.
There is minimal management and extreme autonomy. If the above defines you, you will fight in snugly


What is Leap?

We are building this and this and this 

In short we are building the platform to drive global careers for millennials from emerging economies
We work at the exciting intersection of the 2 hottest trends around - Edtech & Fintech!
And we love that we succeed as a business while powering the dreams of talented students!


How far along are we?

We are the leaders in our space by a mile!

We have raised 4 rounds of funding in the last 2.5 years and are backed by Sequoia, Jungle Ventures, Owl Ventures, Steadview Capital, Paramark Ventures, & Harvard!

Read the latest fundraise news here

 

 

Who are we as people?

We have a lean, rockstar team. 
We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are more picky than the usual company. 
We hire slowly and deliberately 

You can meet our founders here ->  Arnav Kumar  and Vaibhav Singh
Arnav tweets here

What will you be doing?

We are now building our leadership team and would love to engage 
This is a great time to join the rocketship and participate in the upside - 

Broadly,

  • You will have tearing-your-hair level complex & challenging problems to solve

  • With massive upside if you solve them

  • In a super fast paced environment that will challenge you 

  • With enough resources to play offense 

  • And mentorship from the founding team 

 

Your move !:)

  • Having a busy week? - Simply apply here  

  • Want to skip the queue?  - Take out a few mins and write a standout email to us at talent@leapfinance.om

Life @ Leap

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Mutual Respect

We love people who are ‘relentlessly resourceful’. Find your way out. Focus on the possibilities instead of the problems.

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Bias for action

We take calculated risks backed by data and information available and encourage fail fast to find the best solutions as soon as possible

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Learn & get better

Continuous learning and improvement is the key. We don’t stop learning. We treat feedback as a gift and as an opportunity to get better.

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Growth mindset

We operate with a growth mindset and not a mindset of fear or judgement. You are in control of your own ability to learn and improve. We love Resilience.

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