About us

We are building this and this and this
In short, we are building the platform to drive global careers for millennials from emerging economies We work at the exciting intersection of the 2 hottest trends around - edtech & fintech! And we love that we succeed as a business while powering the dreams of talented students!

Founder Profile

Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns. He thinks and tweets about Product, Business Models and Company Building, here

Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $3Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued >$500Mn The Leap team has a fine balance of industry experience (edtech, fintech, study abroad) and technical skills (engineering, product, design)

About the Role:

We are seeking a Digital Marketing Manager to drive implementation and execution for paid ad channels of Leap Scholar. The successful candidate will be responsible for developing, implementing, executing, and monitoring the marketing campaigns across Facebook and Google.

The charter will include of:

Execute paid social campaigns across Facebook, YouTube, LinkedIn, Snapchat, etc. to meet and exceed new customer acquisition goals.
Own end-to-end management of paid social channels from campaign and ad creation to daily optimisations, budget adjustments
Gather insights on creative performance and create a feedback loop with the brand team to improve future iterations and net-new content.
Drive A/B testing plans to continually improve ad copy and creative, bidding strategies, landing pages, targeting, etc
Stay on top of industry trends and regulations in the paid social space and ensure LeapScholar adapts to trends proactively.

Ideal Persona of the Candidate:

3+ years of Performance Marketing experience with at least 1 year of managing a monthly budget of 15L for Facebook ads
Worked closely with creative teams in the past to ideate new experiments
Has shown extreme ownership across projects

Must have skills:

2-3 years experience working on paid social channels like - Facebook, YouTube, Snapchat, Linkedin, etc.
Strong data analysis skills - should enjoy digging deeply into data and working in Excel/Google Sheets.
Prior experience with Media planning - Ability to distill high-level targets into an actionable plan.
Ability to come up with good creative strategies

Good to have:

Experience working on other performance marketing channels like Google Search ads etc.
Ability to get their hands dirty with data - Write SQL queries, work with BI tools, etc.
Copywriting skills

Life @ Leap

Mutual Respect

We love people who are ‘relentlessly resourceful’. Find your way out. Focus on the possibilities instead of the problems.

Bias for action

We take calculated risks backed by data and information available and encourage fail fast to find the best solutions as soon as possible

Learn & get better

Continuous learning and improvement is the key. We don’t stop learning. We treat feedback as a gift and as an opportunity to get better.

Growth mindset

We operate with a growth mindset and not a mindset of fear or judgement. You are in control of your own ability to learn and improve. We love Resilience.

Manager, Performance Marketing