Marketing

SEO Manager

Bengaluru, Karnataka   |   Full Time

About us

We are building this and this and this
In short, we are building the platform to drive global careers for millennials from emerging economies We work at the exciting intersection of the 2 hottest trends around - edtech & fintech! And we love that we succeed as a business while powering the dreams of talented students!

Founder Profile

Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns. He thinks and tweets about Product, Business Models and Company Building, here

Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $3Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued >$500Mn The Leap team has a fine balance of industry experience (edtech, fintech, study abroad) and technical skills (engineering, product, design)

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About the Role:

We are looking for SEO Manager who can analyse and identify gaps in our website content, optimize pages for improved search results, building links, and supervising content creation. You should be able to identify marketing opportunities and come up with strategies to increase website traffic.


The charter for this role will include: 

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific

  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

  • Implement link building campaigns in coordination with Leap’s SEO goals

  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

  • Research and administer social media tools in support of Leap’s’ social media strategy

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with Leap’s business goals

  • Monitor and evaluate search results and search performance across the major search channels.

  • Share regular reports to team and management on project development, timelines, and results. 

  • Own ASO of IELTS app and other Leap businesses.

Ideal Persona:

  • 3-5 years of passion experience for SEO and internet marketing

  • Outstanding ability to think creatively, and identify and resolve problems

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

  • Ability to clearly and effectively articulate thoughts and points

  • High levels of integrity, autonomy, and self-motivation.

  • Excellent analytical, organizational, project management and time management skills.

 

Skills and Tools : 

  • Must have a deep understanding of keyword research to identify traffic driving opportunities. 

  • Thorough understanding of on-page optimisation best practices and techniques. 

  • Hands-on experience of SEO tools such as Google search console, Google Analytics, SEMrush, Ahrefs.

  • Knowledge of HTML/CSS

  • Experience with SEO reporting. 


Life @ Leap

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Mutual Respect

We love people who are ‘relentlessly resourceful’. Find your way out. Focus on the possibilities instead of the problems.

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Bias for action

We take calculated risks backed by data and information available and encourage fail fast to find the best solutions as soon as possible

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Learn & get better

Continuous learning and improvement is the key. We don’t stop learning. We treat feedback as a gift and as an opportunity to get better.

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Growth mindset

We operate with a growth mindset and not a mindset of fear or judgement. You are in control of your own ability to learn and improve. We love Resilience.

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